At a certain point in life, one may consider acquiring branded goods for many reasons (1). For those who have seen the finer things In life, the desire to own a luxury item might naturally surface as they become accustomed to appreciating good craftsmanship, high qu ality materials and good designs, among other things (2)
A career woman with a penchant for fashion. 32-year-old Kezia Ponggawa Haminoto, told The Jakarta Post that she started to become familiar with luxury goods in her teens, as she observed her grandmother's and her parents styles (3). She proceeded to satisfy her curio sity by flipping through lifestyle magazines (4). "Most of the luxury items I had in the beginning were hand-me-downs from my mother, Kezia. who is vice president of business development for the Hamdok Group, told the Post, adding that the first luxury item she bought and is still using is a Chanel flap bag (5). Meanwhile, the oldest luxury item she has is a Rolex bracelet watch previously owned by her grandmother (6). "It has a historic value as it has been passed down through the generations in my mother's family said Kezia (7).
Indeed, among the many values of luxury items are their ability to stand the test of time, if they are well taken care of (8). Being fortu nate to receive valuable hand-me-down and family heirlooms, Kezia stores her prized items where humidity is low and exposure to direct sunlight is nonexistent (9). She also takes her bags and shoes to reputable cleaners whi le her watches are regularly maintained in their brands' own service centers (10). When it comes to making her own purchases, Kezia does it with a lot of care and consideration (11). Do the goods suit my personal style and daily activities? How about the material? Is this a seasonal item or would I be able to use it for a long time? These are among Kezia's main considerations (12)