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Plastic bags are often thought of as free, no brainer solutions to carry your groceries or to use as trashcan liners. However, research has shown that as a consequence of carefree usage of plastic bags millions of tons of plastic particles 31 in our seas each year. Reversing this trend and finding ways to maintain both the health of our oceans and the human benefits associated with it are complicated tasks. Most people appreciate and value the importance of the ocean and see marine litter as a global problem. _32_, the challenge is connecting 5 the dots. So many of human behaviors and decisions contribute to this problem, but rarely are there attempts to link their impact to the environment. Behavioral science has been recognized as _33_ to understand drivers of human behavior which support ongoing initiatives to clean up our environments. For instance, behavioral scientists have suggested that the public could become more _34_ if powerful images were carried on everyday products, similar to that already being used on cigarette packaging.
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